Coding on Clothing.

Fashion, connectivity, functionality, anti-counterfeiting, games, copyrights, and promos, are coded on clothing as letters or numbers to relay customized tiny bits of information when prompted by people’s voices, snapshots, messaging, or screenshots far off or nearby.

The Fashion Technology

Discover how we are transforming the fashion industry through our exclusive technology which makes it possible for tailors to simply sew or iron-on the digital world into physical clothing through coded fabric or printed labels.

SEWING

A tailor or designer orders fabric labels in advance and then sews or irons them onto their clothing.

ACTIVATION

The tailor or designer provides us with the photo, video, price, and other details of the clothing for coding and activation.

ENGAGEMENT

The apparel can now be interacted with through voice commands, snapshots, and messaging to appear as a digital page on the phone immediately.

The Smart Web Number

The Smart Web Number (SWN) displayed on the clothing acts as the bridge connecting the physical world to the online realm. This unique identifier not only enables voice commands, image capture, and messaging interactions with the clothing but also corresponds to a specific Product Verification Value (PVV).

Clothing Street Campaigns

Our unique “clothing hangout” monthly or quarterly street campaigns bring together various clothing items with smart labels from different tailors, designers, and clothing brands.

Participants engage in a “SPELL AND WIN” task promo, where they in a physical environment digitally search for hidden alphabet letters within the clothing with their phones to spell out “CLOTHING HANGOUT” and win prizes like cash, airtime, food items, and other giveaways.

Each letter found should be captured in a snapshot and retained. Finally, participants can submit all the pictures to a dedicated WhatsApp number or our social media page.

Fashion SMEs Grants

Participating Small and medium fashion designers may be eligible for loans and grants provided by collaborating government and non-governmental organizations.

what it is

The technology involves concealing digital data within a physical garment for purposes like identification, interaction, and verification through human voice commands, snapshots, and messaging from afar or nearby, facilitated by a Digital Assistant known as Kalex Go. This assistant comes pre-installed on phones and can also be downloaded as needed.

Clothing as a Media Channel.

Your attire can feature interactive elements such as product videos, music, and social media, enabling users to engage.

Games in Clothing

Clothing with integrated games offers incentives to enhance engagement and increase perceived value, allowing buyers to win prizes while playing throughout the life cycle of the clothing.

clothing as a physical App.

Copy or type and paste the label numbers on Displayed garments to become physical Apps for passers-by and those in vehicles to engage.

Clothing as a Gallery App.

Users have the ability to engage with images of your clothing directly in their photo gallery as apps.

Other Functionalities

Garment Verification Value (CVV)

When accessing rewards and clothing information, users use the PIN or GVV which also links the buyer’s name to the clothes.

Shoppable and Verifiable Posts.

Please paste the clothing label number on your social media post for verified garments and enable screenshots and scroll-thru shopping and verification.

Digital Watermark

A digital watermark is added to your clothing to prevent theft, fake replicas, and protect your design rights.

Clothing Data

The user can provide feedback to the clothing brand by inputting the number of times a garment is worn, washed, or ironed. This data helps the brand understand consumer behavior and interpret the information effectively.

Clothing as an Event Ticket

Because the first names or usernames of the buyers are automatically tied to the clothing on inputting the PVV, they can be admitted into partner events easily or used to receive gift items.